MarketInk: Bostonian Hilary McCarthy promoted to VP at San Diego’s Clearpoint
Hilary McCarthy Clearpoint Agency a San Diego-based populace relations agency with offices in Carlsbad and Boston has promoted Hilary McCarthy from general relations and content manager to vice president Clearpoint revealed McCarthy who is based in Boston has worked for the agency the past eight years She has more than years of experience in media and industry analyst relations marketing communications strategy thought leadership content enhancement and social media programs A message revealed McCarthy will be responsible for growing PR and marketing strategies for clients in equipment financial services fintech healthcare life sciences real estate and other industries She will lead thought leadership and earned media initiatives to foster new client relationships and strategic partnerships I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives commented McCarthy From educating audiences to building brand awareness facilitating introductions driving traffic and growing revenue and businesses across industries Clearpoint is focused on driving results for our clients McCarthy graduated magna cum laude from Boston University with a master s degree in journalism She earned her bachelor s degree in business administration and marketing from Assumption College in Worchester Mass Hilary excels at anything sent her way all while being a smart and empathetic collaborator explained Bonnie Shaw Clearpoint CEO She s a powerhouse Her ability to garner earned media results and consistently provide customized constituents relations counsel to our clients is extraordinary We re grateful to have her as part of the Clearpoint association Digital agency Ignite Visibility acquires web developer Outliant Ignite Visibility a San Diego-based digital marketing agency has reported the acquisition of Outliant an Austin Texas-based web advance and digital marketing agency that supports multi-location clients A comment stated the acquisition will enhance Ignite Visibility s ability to better address clients complex digital asset necessities Terms of the acquisition were not disclosed With the acquisition Ignite Visibility the surviving entity will have a staff of more than digital marketing professionals a announcement stated Erwan Lent co-founder of Outliant will join Ignite Visibility as senior VP of equipment We are proud to bring Outliant into our fast-growing business while both companies stay true to their core purpose and values noted John Lincoln CEO and co-founder of Ignite Visibility From the first day we met the leadership at Outliant we felt a natural fit and shared goal to deliver best-in-class institution for our clients Their expertise in enterprise website improvement and applications perfectly complements our digital marketing leadership Together our combined offering will bring more value to customers than ever before driving further success for all clients under the Ignite umbrella Lent commented For our clients and crew members there are huge benefits of joining forces with Ignite Visibility With Ignite s scale and suite of digital marketing capabilities we can help our clients at every stage of their customer acquisition journey Ignite s civilization and values perfectly align with the standards that we have held ourselves to at Outliant since our beginning Ignite Visibility was founded by Lincoln and Krishnan Coughran in Outliant was founded in In February Ignite Visibility partnered with Mountaingate Capital a Denver-based growth-focused private equity funding firm The Outliant transaction marks Ignite s second acquisition since partnering with Mountaingate Morrison Foerster LLP served as counsel to Mountaingate in the Outliant transaction Potomac Business Capital and Baker Donelson were advisors to Outliant Financing for the transaction was provided by Capital Southwest Corp Democrats urged to embrace conservative media interviews In the aftermath of sweeping poll losses Democrats are urging their elected representatives to agree to interview on conservative media outlets in an effort to rebrand Democratic messaging and reclaim voters As stated by Axios House Democrat leaders argue that avoiding tough questioning on conservative outlets risks further alienating key voter demographics and diminishing their political relevance The sentiment also reflects growing acknowledgment that previous Democratic media strategies are no longer effective in an increasingly polarized media landscape after Republicans swept the White House and Congress The once-fringe idea of Democrats appearing on conservative-leaning media is suddenly going mainstream in the wake of the party s electoral contest losses Axios noted Historically Democrats have preferred appearances on liberal-leaning outlets such as MSNBC or CNN where friendly interviews often are easy If half the country is watching and we gotta win plus one how can you reach anybody when you re not talking where they go mentioned Rep Jared Moskowitz D-Fla as quoted by Axios Rep Ro Khanna D-Calif also reportedly embraces a broader media strategy stating according to news reports As much engagement as workable is good Khanna has appeared on Fox News Channel and Newsmax two conservative cable TV channels reporting growing audiences among Democrats and independents Rick Griffin is a San Diego-based society relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego
